Commercialisation of Cookstoves - Revision history

Tom Schulze at 12:54, 30 April 2018

2018-04-30T12:54:03Z

Tom Schulze: Text replace - "link=GIZ HERA Cooking Energy Compendium

[[GIZ HERA Cooking Energy Compendium#Cook

2018-04-30T12:18:20Z

Text replace - "left|831px|GIZ HERA Cooking Energy Compendium|alt=GIZ HERA Cooking Energy Compendium small.png|link=GIZ HERA Cooking Energy Compendium<br/><br/>[[GIZ HERA Cooking Energy Compendium#Cook

Luis Azuaje at 08:42, 27 July 2017

2017-07-27T08:42:54Z

Johanna at 11:11, 13 January 2017

2017-01-13T11:11:37Z

Show changes

Ranisha: /* Additional Information Resources */

2016-12-06T12:48:33Z

Additional Information Resources

Ranisha at 15:27, 3 November 2016

2016-11-03T15:27:17Z

Kees: /* Experience Exchange on Marketing of GTZ Household Energy Interventions */

2016-10-31T11:58:57Z

Experience Exchange on Marketing of GTZ Household Energy Interventions

Kees: /* Practical Answers to Poverty - Marketing Training Manual */

2016-10-31T11:54:30Z

Practical Answers to Poverty - Marketing Training Manual

Kees: /* Training Modules for Small and Medium Enterprises (SMEs) */

2016-10-31T11:53:47Z

Training Modules for Small and Medium Enterprises (SMEs)

Kees: /* Marketing Strategies for Micro and Small Enterprises in Ethiopia */

2016-10-31T11:52:46Z

Marketing Strategies for Micro and Small Enterprises in Ethiopia

@@ Line 1: / Line 1: @@
-= Overview<br/> =
+-->{{#ifeq: {{#show: {{PAGENAME}} |?Hera category}} | Basics |'''[[GIZ HERA Cooking Energy Compendium#Basics about Cooking Energy|Basics]]''' {{!}} | [[GIZ HERA Cooking Energy Compendium#Basics about Cooking Energy|Basics]] {{!}} | }} <!--
 A large-scale, successful and sustainable market in improved cookstoves can only function where there are sufficient qualified entrepreneurs and premises to serve and develop the stove market without relying on subsidies. The principle that promotion and scaling up of improved cookstoves should follow an essentially commercial approach is one of the main lessons learnt from numerous stove projects supported by [http://www.giz.de/fachexpertise/html/2769.html GIZ HERA]. Initial (partial) subsidies may be necessary during an introductory phase to establish stove production, but they should be limited in time and scale.<br/>
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 {| style="width: 100%" cellspacing="0" cellpadding="4" border="1"
 |-
-| colspan="4" bgcolor="#e0e0e0" | '''Product, Price, Place, and Promotion'''<br/>As a general rule, marketing includes all the activities that lead to increased profitable sales. The classic marketing approach involves the so called 4Ps: Product, Price, Place, and Promotion. Hence, the 4 Ps form the four main pillars of the marketing mix. These include the identification and development of new Products, at an appropriate Price, through [[Inclusive_Energy_Distribution_Strategies_for_Energy_Access_Programmes_and_Companies|distribution channels]] and selling in the right Places, supported by Promotion.<br/>Recently this number has been increased (up to 10 Ps) to include among others People, Processes, Packaging and so on. ([http://de.wikipedia.org/wiki/Marketing www.wikipedia.org]). However, this paper refers to the classical model of 4 Ps, because it is still the most widely used one.
+| colspan="4" bgcolor="#e0e0e0" | '''Product, Price, Place, and Promotion'''<br/>As a general rule, marketing includes all the activities that lead to increased profitable sales. The classic marketing approach involves the so called 4Ps: Product, Price, Place, and Promotion. Hence, the 4 Ps form the four main pillars of the marketing mix. These include the identification and development of new Products, at an appropriate Price, through [[Inclusive Energy Distribution Strategies for Energy Access Programmes and Companies|distribution channels]] and selling in the right Places, supported by Promotion.<br/>Recently this number has been increased (up to 10 Ps) to include among others People, Processes, Packaging and so on. ([http://de.wikipedia.org/wiki/Marketing www.wikipedia.org]). However, this paper refers to the classical model of 4 Ps, because it is still the most widely used one.
 |}
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 == The 4 Ps: Place<br/> ==
-Planning the location of manufacture, sales and [[Inclusive_Energy_Distribution_Strategies_for_Energy_Access_Programmes_and_Companies|distribution]] is important:<br/>A situation often to be found is having selling points at the same site where production takes place.<br/>Nevertheless, the two points have to be considered separately:
+Planning the location of manufacture, sales and [[Inclusive Energy Distribution Strategies for Energy Access Programmes and Companies|distribution]] is important:<br/>A situation often to be found is having selling points at the same site where production takes place.<br/>Nevertheless, the two points have to be considered separately:
 <br/>
@@ Line 257: / Line 275: @@
 <br/><u>'''The place of sale:'''</u>
-The place of sales and [[Inclusive_Energy_Distribution_Strategies_for_Energy_Access_Programmes_and_Companies|distribution]] is of high importance to get the stove easily accessible, to present it to the potential user and to bring it to places where the client can easily purchase it.<br/>Whereas in the case of portable stoves, the stove can “go” to the client, in the case of fixed stoves it’s the producer’s skill that has to be brought to the customer. For more information on these two different production systems see: [[Content of Planning Cookstove Interventions#Selection of technology|selection of technology]].
+The place of sales and [[Inclusive Energy Distribution Strategies for Energy Access Programmes and Companies|distribution]] is of high importance to get the stove easily accessible, to present it to the potential user and to bring it to places where the client can easily purchase it.<br/>Whereas in the case of portable stoves, the stove can “go” to the client, in the case of fixed stoves it’s the producer’s skill that has to be brought to the customer. For more information on these two different production systems see: [[Content of Planning Cookstove Interventions#Selection of technology|selection of technology]].
 <br/>
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 {{#set: Hera category=ICS Supply}}
 [[Category:Cooking_Energy_Compendium_(GIZ_HERA)]]

← Older revision		Revision as of 12:18, 30 April 2018
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−	~~{{Hera}}~~	+

	= Overview<br/> =		= Overview<br/> =

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+{{Hera}}
 = Overview<br/> =
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 [[#Overview|Top of the Page]]<br/>[[GIZ HERA Cooking Energy Compendium|--> Back to Overview GIZ HERA Cooking Energy Compendium]]
 [[Category:Cooking_Energy_Compendium_(GIZ_HERA)]]

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 === Additional Information Resources<br/> ===
-For detailed information on baseline studies, production systems, etc. see also chapters on [[Planning Improved Cookstove Interventions|planning]] and [[GIZ HERA Cooking Energy Compendium#Cooking Energy Technologies and Practices|technology]].
+For detailed information on baseline studies, production systems, etc. see also chapters on [[Process of Planning Cookstove Interventions|planning]] and [[GIZ HERA Cooking Energy Compendium#Cooking Energy Technologies and Practices|technology]].
 <br/>
 == The 4 Ps: Price<br/> ==

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 [[File:GIZ HERA Cooking Energy Compendium small.png|left|831px|GIZ HERA Cooking Energy Compendium|alt=GIZ HERA Cooking Energy Compendium small.png|link=GIZ HERA Cooking Energy Compendium]]<br/>[[GIZ HERA Cooking Energy Compendium#Basics about Cooking Energy|Basics]] | [[GIZ HERA Cooking Energy Compendium#Policy Advice on Cooking Energy|Policy Advice]] | [[GIZ HERA Cooking Energy Compendium#Planning Improved Cook Stove .28ICS.29 Interventions|Planning]] | '''[[GIZ HERA Cooking Energy Compendium#Designing and Implementing Improved Cookstoves .28ICS.29 Supply Interventions|Designing and Implementing (ICS Supply)]]'''| [[GIZ HERA Cooking Energy Compendium#Cooking Energy Technologies and Practices|Technologies and Practices]] | [[GIZ HERA Cooking Energy Compendium#Designing and Implementing Woodfuel Supply Interventions|Designing and Implementing (Woodfuel Supply)]]| [[GIZ HERA Cooking Energy Compendium#Climate Change Related Issues|Climate Change]]
@@ Line 244: / Line 243: @@
 <br/><u>'''The place of sale:'''</u>
-The place of sales and distribution is of high importance to get the stove easily accessible, to present it to the potential user and to bring it to places where the client can easily purchase it.<br/>Whereas in the case of portable stoves, the stove can “go” to the client, in the case of fixed stoves it’s the producer’s skill that has to be brought to the customer. For more information on these two different production systems see: [[Content of Planning Cooking Energy Interventions#Selection of technology|selection of technology]].
+The place of sales and distribution is of high importance to get the stove easily accessible, to present it to the potential user and to bring it to places where the client can easily purchase it.<br/>Whereas in the case of portable stoves, the stove can “go” to the client, in the case of fixed stoves it’s the producer’s skill that has to be brought to the customer. For more information on these two different production systems see: [[Content of Planning Cookstove Interventions#Selection of technology|selection of technology]].
 <br/>
@@ Line 608: / Line 607: @@
 [[#Overview|Top of the Page]]<br/>[[GIZ HERA Cooking Energy Compendium|--> Back to Overview GIZ HERA Cooking Energy Compendium]]
 [[Category:Cooking_Energy_Compendium_(GIZ_HERA)]]

@@ Line 594: / Line 594: @@
 == Experience Exchange on Marketing of GTZ Household Energy Interventions ==
 [[File:Workshop report ethiopia - marketing.pdf|180px|RTENOTITLE]]<br/>Report - Addis Ababa 22 – 26 Jan. 2007<br/>The objective of this workshop was to discuss and analyse marketing strategies for stoves. Particular emphasis is given to aspects of marketing using the ‘4 Ps’. The workshop content focused on the Ethiopian situation; however, various examples are from different GIZ projects in Africa and are applicable to many developing countries. Very helpful examples of price chains are explained.
 = References<br/> =

← Older revision		Revision as of 11:54, 31 October 2016
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−	~~== Practical Answers to Poverty - Marketing Training Manual<br/> ==~~

−	~~[[File:Itdg-marketingtrainingmanual.pdf\|180px\|RTENOTITLE]]~~

−	Hellen N. Owala, ITDG 2003 (Intermediate Technology Development Group Eastern Africa)<br/>This is a very concise and comprehensive manual. Target groups are small scale entrepreneurs who wish to improve their businesses through better marketing.<br/><u>The book comprises eleven sessions that are clearly structured as follows:</u>
−	*Objectives
−	*Methodologies
−	*Training materials needed
−	*Preparation required
−	*Approximate time needed
−	*Conclusions
−
−	~~The notes for the facilitator are very clear and extremely pragmatic.~~
−
−	~~<br/>~~

	== Experience Exchange on Marketing of GTZ Household Energy Interventions ==		== Experience Exchange on Marketing of GTZ Household Energy Interventions ==

← Older revision		Revision as of 11:53, 31 October 2016
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−	~~== Training Modules for Small and Medium Enterprises (SMEs) ==~~

−	'''Business Development Services (BDS)''' Forum 2007/2008<br/>This manual consists of seven training modules for entrepreneurs. You can take the whole series for a one week training, or take one module for a one day training or even take a specific chapter for a specific target group. Instead of training, the modules can also be used for business consultancy on the spot.<br/>About 70-80% of the contents are general while 20-30% are country-specific, thus more concrete for users.<br/>

−	~~--> Further information at: [http://www.bds-forum.net/training-modules/index.htm#new www.bds-forum.net - training-modules]~~
−
−
−
−	~~'''English version'''~~
−	*[http://www.bds-forum.net/training-modules/english-modules/trainingmodule-1-steps-of-business-implementation.doc Module 1: Steps of Business Implementation]
−	*[http://www.bds-forum.net/training-modules/english-modules/trainingmodule-2-marketing-strategies.doc Module 2: Marketing and Market Research]
−	*[http://www.bds-forum.net/training-modules/english-modules/trainingmodule-3-accounting.doc Module 3: Accounting and Cost Calculation]
−	*[http://www.bds-forum.net/training-modules/english-modules/trainingmodule-4-business-registration.doc Module 4: Business Registration and legal Issues]
−	*[http://www.bds-forum.net/training-modules/english-modules/trainingmodule-5-acces-to-finance.doc Module 5: Financing your Business]
−	*[http://www.bds-forum.net/training-modules/english-modules/trainingmodule-6-business-planning.doc Module 6: How to write a Business Plan]
−	*[http://www.bds-forum.net/training-modules/english-modules/trainingmodule-7-international-trade.doc Module 7: International Trade Promotion]
−
−	~~'''French version'''~~
−	*[http://www.bds-forum.net/training-modules/index.htm#objectifs Objectif et Utilisation des Modules]
−	*[http://www.bds-forum.net/training-modules/index.htm#1 Module 1: Les cycles de Création et de Gestion d'Entreprise]
−	*[http://www.bds-forum.net/training-modules/index.htm#2 Module 2: Stratégies de Marketing et Etude de Marché]
−	*[http://www.bds-forum.net/training-modules/index.htm#compta Module 3: Comptabilité et Calcul de Coûts]
−	*[http://www.bds-forum.net/training-modules/index.htm#4 Module 4: Procédures administratives de Création d'Entreprise]
−	*[http://www.bds-forum.net/training-modules/index.htm#5 Module 5: Guide d'Accès au Financement]
−	*[http://www.bds-forum.net/training-modules/index.htm#6 Module 6: Comment élaborer un Plan d'Affaires]
−	*[http://www.bds-forum.net/training-modules/index.htm#7 Module 7: Promotion du Commerce International]
−
−	~~<br/>~~

	== Practical Answers to Poverty - Marketing Training Manual<br/> ==		== Practical Answers to Poverty - Marketing Training Manual<br/> ==

@@ Line 584: / Line 584: @@
 <br/>
---> [[:file:Marketing-23-2-04.pdf|Marketing Strategies for Micro and Small Enterprises in Ethiopia]]
+<br/>
 == Training Modules for Small and Medium Enterprises (SMEs) ==