Jan Wiegner: 1 revision

2016-09-20T07:30:13Z

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Raphael Schneider at 14:14, 28 March 2011

2011-03-28T14:14:34Z

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Information- and Sensitization makes use of multiple media to disseminate information. Thereby, the aim is to inform target groups about energy efficient lighting and to raise their interest for the subject. Professional application of media shall motivate target groups to ask "for more": for further information, examples, practical application.

The quality of the information thereby should consider:

*to inform about the benefits of energy efficient lighting in a comprehensive manner, such as the saving aspects,
*to inform about different quality of light
* to clean up with potential rumours/misunderstanding about energy efficient lighting etc.

Of necessity, information should be based (as far as possible) on the actual situation in the country, and contain illustrations.

=== References ===

{| cellspacing="0" cellpadding="4" width="100%" border="1"
|-
| width="25%" bgcolor="#cccccc" | '''Key Words''' 
| width="45%" bgcolor="#cccccc" | '''Description''' 
| width="34%" bgcolor="#cccccc" | '''Download''' 
|-
| width="25%" |
Agenda Press event Inauguration Political decision-makers PR

| width="34%" | Agenda for a one-hour event with political decision-makers to inaugurate resp. kick-off a lighting campaign. 
| width="34%" | [[Media:Agenda_Kickoff_Event_Campaign.doc|Agenda Kickoff Event Campaign.doc]] 
|-
| width="25%" |
Article Lighting audits Benefits energy efficiency Lighting campaign Cooperation 

| width="34%" | The article describes the implementation of an “informative seminar” to benefits of energy efficiency measures, including presentation of lighting audits’ results and the announcement of the lighting campaign. The article was published on MEM’s webpage. 
| width="34%" | [[Image:Article Benefits EElight.pdf|100px]] 
|-
| width="25%" |
Presentation Lighthouse projects SEE Cost allocation Replication

| width="34%" | The presentation provides parameters of a lighting campaign in SEE , covering aspects such as the benefits and objectives, key features (e.g. lighthouse projects), approaches to regionalize a campaign, cost allocation. 
| width="34%" | [[Image:Light Campaign SEE presentation.pdf|100px]] 
|-
| width="25%" |
Press release Inauguration 

| width="34%" | The Press Release informs about the launch of a lighting campaign. It briefly describes the content of the lighting campaign (such as audits, ELS, vocational training, information dissemination). 
| width="34%" | [[Media:Press_Release_Launch_Camp.doc|Press Release Launch Camp.doc]] 
|}

 

[[Category:Service_Package_EE-Lighting]] [[Category:Information-_&_Sensitization_Campaigns_EE-Lighting]]

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Media Coverage & Information Dissemination EE-Lighting - Revision history

Jan Wiegner: 1 revision

Raphael Schneider at 14:14, 28 March 2011