SPIS Toolbox - Define a Promotion Strategy - Revision history

Ranisha at 15:26, 21 July 2020

2020-07-21T15:26:48Z

Stefan Eibisch at 15:17, 28 March 2018

2018-03-28T15:17:18Z

Stefan Eibisch at 15:09, 28 March 2018

2018-03-28T15:09:47Z

Ranisha at 11:01, 14 November 2017

2017-11-14T11:01:23Z

Admin at 14:43, 13 November 2017

2017-11-13T14:43:45Z

Admin at 14:36, 13 November 2017

2017-11-13T14:36:53Z

Ranisha at 10:50, 13 November 2017

2017-11-13T10:50:53Z

Ranisha at 06:38, 3 November 2017

2017-11-03T06:38:31Z

Ranisha at 11:56, 21 September 2017

2017-09-21T11:56:41Z

Ranisha at 11:22, 20 September 2017

2017-09-20T11:22:28Z

@@ Line 6: / Line 6: @@
 | {{Back to Promote}}
+|
-| style="width: 150px; background-color: rgb(222, 226, 192);" | <span style="color:#000000;"><span style="font-size: 90%">'''[[SPIS_Toolbox_-_Plan_and_Implement_Promotion_Activities|►Go to the Next Chapter]]</span></span>
+| {{Next Chapter}}[[SPIS_Toolbox_-_Plan_and_Implement_Promotion_Activities|►Go to the Next Chapter]]</span></span>
 |}
@@ Line 65: / Line 65: @@
 | {{Back to Promote}}
+|
-| style="width: 150px; background-color: rgb(222, 226, 192);" | <span style="color:#000000;"><span style="font-size: 90%">'''[[SPIS_Toolbox_-_Plan_and_Implement_Promotion_Activities|►Go to the Next Chapter]]</span></span>
+| {{Next Chapter}}[[SPIS_Toolbox_-_Plan_and_Implement_Promotion_Activities|►Go to the Next Chapter]]</span></span>
 |}
 {{SPIS Reference}}

@@ Line 27: / Line 27: @@
 *rural radio bulletins;
 *short bulletins on the local TV;
-*preparation of posters;
+*preparation of posters; and
 *internet videos (posting via YouTube etc.).

@@ Line 19: / Line 19: @@
 *producer field days and producer technology fairs (this can also be organized in cooperation with technology service providers);
-*“village road shows” with technology presentations on village level;
+*“village road shows” with technology presentations on village level; and
 *extension seminars with lead producers as multipliers.
@@ Line 40: / Line 40: @@
 ==== '''<span style="color:#879637;">Outcome/Product</span>''' ====
 *Determination of promotion approach and instruments;
-*Agreement with relevant stakeholders on cooperation activities;
+*Agreement with relevant stakeholders on cooperation activities; and
 *Design and layout of promotion material.
@@ Line 51: / Line 51: @@
 *Technology provider;
 *Producer organizations;
-*Donors and NGOs;
+*Donors and NGOs; and
 *Financial service providers.

@@ Line 58: / Line 58: @@
 *Information access to disadvantaged communities, women and young people has to be considered.
 *Technology suppliers and NGOs should be incorporated into the promotion concept as they can provide valuable information.
-<br/><br/>
+<br/>
 {{SPIS Reference}}

@@ Line 4: / Line 4: @@
 | {{Back to SPIS Toolbox 2}}
+|
-| {{Back to Finance}}
+| {{Back to Promote}}
+|
 | style="width: 150px; background-color: rgb(222, 226, 192);" | <span style="color:#000000;"><span style="font-size: 90%">'''[[SPIS_Toolbox_-_Plan_and_Implement_Promotion_Activities|►Go to the Next Chapter]]</span></span>

← Older revision		Revision as of 14:36, 13 November 2017
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−	{{Promote}}{{Back to SPIS Toolbox}}	+	{{Promote}}
		+	{\| cellpadding="1"
		+	\|-
		+	\| {{Back to SPIS Toolbox 2}}
		+	\|
		+	\| {{Back to Finance}}
		+	\|
		+	\| style="width: 150px; background-color: rgb(222, 226, 192);" \| <span style="color:#000000;"><span style="font-size: 90%">'''[[SPIS_Toolbox_-_Plan_and_Implement_Promotion_Activities\|►Go to the Next Chapter]]</span></span>
		+	\|}

	=== '''<span style="color:#879637;">4. Define a Promotion Strategy</span>''' ===		=== '''<span style="color:#879637;">4. Define a Promotion Strategy</span>''' ===

@@ Line 1: / Line 1: @@
 {{Promote}}{{Back to SPIS Toolbox}}
-=== '''<span style="color:#879637;">Define a Promotion Strategy</span>''' ===
+=== '''<span style="color:#879637;">4. Define a Promotion Strategy</span>''' ===
 Deciding on a promotion strategy is one of the primary roles of the promoter and this process involves some key decisions about who the customers are, how to contact them, and what the message should be. From the previous steps the target group and its priorities and needs became clear. Now it is important to decide if you want to use the press, advertising (or other media) or personal contact to reach them. Then you need to be clear what your (unique) selling points are in order to create a demand for the promoter services.

@@ Line 30: / Line 30: @@
 |}
-=== '''<span style="color:#879637;">Outcome/Product</span>''' ===
+==== '''<span style="color:#879637;">Outcome/Product</span>''' ====
 *Determination of promotion approach and instruments;
 *Agreement with relevant stakeholders on cooperation activities;
 *Design and layout of promotion material.
-=== '''<span style="color:#879637;">Data Requirements</span>''' ===
+==== '''<span style="color:#879637;">Data Requirements</span>''' ====
 *Experiences with different promotion approaches and instruments (agricultural sector);
 *Own human resources and financial capacity to undertake a promotion campaign.
-=== '''<span style="color:#879637;">People/Stakeholders</span>'''&nbsp; ===
+==== '''<span style="color:#879637;">People/Stakeholders</span>'''====
 *Agricultural advisor / development practitioner;
 *Technology provider;
@@ Line 46: / Line 46: @@
 *Financial service providers.
-=== '''<span style="color:#879637;">Important Issues</span>''' ===
+==== '''<span style="color:#879637;">Important Issues</span>''' ====
 *Promotion activities should include communicative and interactive instruments.
 *Information access to disadvantaged communities, women and young people has to be considered.

← Older revision		Revision as of 11:56, 21 September 2017
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−	{{~~SPIS Banner~~}}{{Back to ~~Promote~~}}	+	{{Promote}}{{Back to SPIS Toolbox}}

	=== '''<span style="color:#879637;">Define a Promotion Strategy</span>''' ===		=== '''<span style="color:#879637;">Define a Promotion Strategy</span>''' ===

@@ Line 2: / Line 2: @@
 === '''<span style="color:#879637;">Define a Promotion Strategy</span>''' ===
-Deciding on a promotion strategy is one of the primary roles of the promoter and this process involves some key decisions about who the customers are, how to contact them, and what the message should be. From the previous steps the target group and its priorities and needs became clear.Now it is important to decide if you want to use the press, advertising (or other media) or personal contact to reach them. Then you need to be clear what your (unique) selling points are in order to create a demand for the promoter services.
+Deciding on a promotion strategy is one of the primary roles of the promoter and this process involves some key decisions about who the customers are, how to contact them, and what the message should be. From the previous steps the target group and its priorities and needs became clear. Now it is important to decide if you want to use the press, advertising (or other media) or personal contact to reach them. Then you need to be clear what your (unique) selling points are in order to create a demand for the promoter services.
 In almost any country around the world experience exists with regard to promotion and awareness raising campaigns in the agricultural sector. Successful approaches may be proposed by the extension services and development partners such as donors and NGOs. Appropriate approaches are always target group focused and culturally sensitive. Particular attention has to be given to information access for disadvantaged communities and in particular women and young people. Dissemination meetings and seminars etc. are traditionally dominated by male household heads and lead producers.
@@ Line 15: / Line 15: @@
 '''Recommendation''': Wherever possible, technology suppliers and NGOs should be incorporated into the promotion concept as they can provide valuable information. An agreement needs to be reached as to the impartiality of information provision. It is also advisable to invite representatives of local banks / financing institutions to promotion events in order to contribute to their awareness for the new technologies.
 Furthermore, a number of passive dissemination means exist, which also require a very thorough preparation of materials:
@@ Line 28: / Line 27: @@
 |-
 | style="background-color: rgb(225, 229, 205)" |
-'''Important''': When approaching the promotion of irrigation technology, the prime objective of the promotion effort must always provide the producer with information that enables him to take a decision in view of securing and/or increasing his production potential. Promotion from a development perspective is not marketing of a specific product!
+'''Important''': When approaching the promotion of irrigation technology, the prime objective of the promotion effort must always provide the producer with information that enables him to take a decision in view of securing and / or increasing his production potential. Promotion from a development perspective is not marketing of a specific product!
 |}