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Difference between revisions of "Drivers of Adoption: Innovation and Behavioural Theory"

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== Adoption curves ==
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== density of the market  ==
 
== density of the market  ==
  

Revision as of 09:34, 23 March 2011

Adoption curves

density of the market

social structure/social preassure/subjective norms

perceived usefulness

ease of use

relative advantage