Difference between revisions of "Drivers of Adoption: Innovation and Behavioural Theory"

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== Adoption curves  ==
 
== Adoption curves  ==
  

Revision as of 07:58, 24 August 2011

Maintenance: Revision needed
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Adoption curves

size and density of the market

social structure/social preassure/subjective norms

perceived usefulness

ease of use

relative advantage