View source for Market Research on PicoPV Systems of Lighting Africa

=== Product and Concept Testing Study<ref>International Finance Corporation - The World Bank. 2009. Lighting Devices Test Results. Kenya Results.</ref><br/> ===

*''Dislikes of not having electricity:'' darkness, no use of electronic appliances possible, ironing is difficult, cold environment, time is wasted while preventing accidents.
*Electricity/grid is perceived as ''ideal product,'' as well as solar powered devices. Key characteristics are: ease of use, affordability, brightness, safe to use, possibility to use several lamps, no heat during use, easy to hung, long life-span, from a prominent manufacturer, possible to use it for commercial purpose.
*people ''appreciate'': dark colors, such as black, dark green or silver (dirt can not be seen easily), possibility to hung (strap), possibility to charge electrical applications, light should shine in different directions, portability, two bulbs, long wires to carry it to another house, stands, shape like a camera (indicates high status and positive image), light weight, free of running-cost.
*people ''dislike'': if the light has no indicator, which shows the status of charging, labeling, in a language consumers don't understand (illiterate persons should be considered as well), lighting like a torch, flat shape, insufficient light, yellow color of lamp (easily become dirty), dim light.
*Most of the people thought the product would be worth, but could not afford the price at once.<br/>

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