Market Research on PicoPV Systems of Lighting Africa
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Lighting Africa
Lighting Africa is a joint IFC and World Bank program. Its objective is to provide up to 250 million people in sub-Saharan Africa with access to light generated by alternative energy sources by 2030.
Methodology
The research was accomplished by Research International East Africa.
It includes:
- five products: a table lamp and two flexibly mountable lamps powered by means of small, portable solar panels; one flashlight powered by solar panels; and a second flashlight powered by common batteries.[1]
- two key market segments: households and micro-businesses in rural and urban areas [2]
- five countries: Ethiopia, Ghana, Kenya, Tanzania, Zambia
The research collection, which was accomplished in 2008, consists of:
- Exploratory Qualitative Study. Objective is to gain a first insight on user demands and preferences. As usual in case of qualitative data, results can not be generalized, but provide an in-depth understanding of consumer needs and motivation. This phase includes 55 interviews. Simultaneously each respondent tested an off-grid product. Interviews were accomplished in each of the two market segments.
- Quantitative Usage and Attitudes Study. This phase aims to quantify users habits and attitudes. Additional questions, which were of keen interest: current expenditures for energy supply, willingness to pay. This phase consits of interviews with 1000 households and 400 small business owners in each country. Interviews were accomplished through structured questionnaires.
- Product and Concept Testing Study. Objective is to find out new additional product types. Strenght and weaknesses of products are explored.
Results
Ethiopia
Qualitative Study
- ↑ Solar Energy Foundation. 2010. Sun connect. What? Why? Wow! – Understanding consumers’ needs
- ↑ Lighting Africa. 2008. Market Research. (http://www.lightingafrica.org/node/191/)