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Product design
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| Title: | Product design |
| Questions in detail: | What is the role of product design in people's purchasing decisions? Are there any studies and/or statistical data available regarding this topic? |
| Topics: | Energy Access |
| Country: | Worldwide |
| Answer: |
Today’s different financial approaches have empowerd low-income households to not only base their purchasing decisions on their affordability but on form, functionality and quality of products, among other aspects. For example, when purchasing a product people place a high value to colour. However, in different markets the same colour might have various interpretations and/or associations, in consequence these need to be considered, particularly at the time of entering a new market and/or introducing a new product. This article explains the concepts of democratic and user-centred design, lists feedback from users on design aspects of Pico PV and cookstoves, and points out a series of questions that have not been addressed yet. |
