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Difference between revisions of "Solar - Marketing"
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| + | Lessons from early experience suggest that marketing campaigns can be extremely costly and time consuming in rural areas, often requiring door-to-door and direct contact. Simple consumer awareness is usually insufficient by itself. Dealers benefit from marketing assistance in early phases of new market development until a “critical mass” of customers develops that makes marketing easier. | ||
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[[Solar Main Page|⇒ Back to Solar Section]] | [[Solar Main Page|⇒ Back to Solar Section]] | ||
[[Category:Solar]] | [[Category:Solar]] | ||
Revision as of 14:12, 10 August 2009
Lessons from early experience suggest that marketing campaigns can be extremely costly and time consuming in rural areas, often requiring door-to-door and direct contact. Simple consumer awareness is usually insufficient by itself. Dealers benefit from marketing assistance in early phases of new market development until a “critical mass” of customers develops that makes marketing easier.
⇒ Back to Solar Section
