Strategic Communications
Strategic Communications
- France
REN21 is seeking a new colleague to lead on Strategic Communications. The successful candidate will join the Communications Team. This team of four is collectively responsible for delivering and evolving REN21’s institutional and public communications, media outreach, digital media, and events.
This is a full-time position, based at the REN21 Secretariat office in Paris, France. There is the possibility to work from home two days/week. Salaries are market-based (c.f. APEC salary grid). The working language is English.
Responsibilities
Develop and implement strategic communications activities to influence and shift political, public and media debates around the transition to renewable energy
Strategy and Institutional Positioning
- Update, implement and further develop REN21’s integrated communication strategy across all REN21 activities in line with the organisational strategy
- Ensure that all messaging and content produced aligns with both the communication and overall institutional strategies and is coherent across REN21 communication channels
- Work collaboratively with REN21 staff to identify and strategically amplify REN21’s unique perspective, ensuring that communication activities are built on REN21 knowledge
- Monitor, measure and analyse the effectiveness of communication efforts and adapt activities to reflect strategy objectives
- Lead on the development, planning, and implementation of strategic messaging to position renewables, building on the REN21 network and using available communication tools
- Monitor industry trends, news, and competitor activities to identify opportunities, where REN21 could engage, and potential risks
Editorial and Content Production
- Work with REN21 team to develop strong key messages and narratives that align with REN21’s overall communications
- Design and deliver communication materials and campaigns to spread compelling messaging using content from REN21’s knowledge/data and collaborating with REN21 partners on amplification
- Oversee the launch of REN21’s reports: press outreach, content creation, campaign coordination
Media Relations
- Manage media relations and serve as the primary point of contact for press inquiries and interviews
- In collaboration with our media agency position REN21 as key commentator on renewables to spread the network’s evidence-based messaging
- In collaboration with our media partner, cultivate relationships with journalists, influencers, and key stakeholders to secure media coverage and partnerships
Branding and Messaging Alignment
- Review relevant internal documentation and external facing documents/reports for messaging and institutional coherence: content and visual
- Oversee relevant institutional communication: correspondence; presentations etc., ensure that all communication activities align with institutional positioning
- Ensure that all communication material adheres to REN21’s editorial line and visual identity
Agile Management and Coordination
- Ensure the overall planning and coordination of the REN21 communication activities
- Develop and maintain a diverse network of partners and contacts across sectors to identify and collaborate on joint, strategic communication opportunities
- Collaboratively establish a framework to measure (KPIs), monitor and report on communication performance
- Work with the community team to develop and maintain close collaboration with REN21 members’ communication focal points
- Manage communications interns and external consultants
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