Event - IFB - The performance and impact of women sales forces

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Title

IFB - the Performance and Impact of Women Sales Forces

Organizer

IFB

Type

Online Seminars

Focus

• Humanitarian Energy
• Impacts

Start

2022/04/21 9:30am CET

Venue

Online

URL

link to the event

Description

"Women direct sales force models have often been assumed to be a panacea to simultaneously improve women’s access to health and create empowering income for sales agents. However, before this new study, little research had been done to prove or disprove this assumption. Join our partner Lucie Klarsfeld McGrath for a webinar on April 21 at 9.30 am (CET) organized by Impact for Breakfast. We will share insights from our recent report, based on 21 case studies on best-in-class models distributing health-related products via primarily women sales forces, and discuss implications with Ajaita Shah, CEO of Frontier Markets, a rural e-commerce platform that counts over 12,500 women sales agents in rural India. It will provide a better understanding of: When women direct sales forces can be best-placed to reach low-income (women) consumers and why How much income women sales agents can truly hope to earn from these models. What practical requirements and best practices can help make these models successful."