Senior Data Analyst
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|| Senior Data Analyst
|| Practical Action
|| Rugby, Warwickshire
|| United Kingdom of Great Britain and Northern Ireland
|| Europe and Central Asia
|Type of job
|| permanent contract
|Language of description
|| Practical Action is looking for an experienced data analyst to join as a senior member of the Fundraising Insight Team. You will be joining at a very exciting time, as they launch their new brand this April and embark on ambitious plans for fundraising growth. You will lead on the production of campaign data selections, income and campaign reporting and detailed analysis work.
Working closely with and mentoring the Data Analyst in the team you will work with fundraising colleagues to ensure that all data selections for marketing campaigns are timely and accurate and include a focus on testing, learning and the generation of actionable insight.
You will maintain and develop a suite of automated income, campaign and KPI dashboards / reports, ensuring that marketing colleagues have access to reliable management information as and when they need it. This will involve maintaining a complex SQL-based data warehouse.
You will work closely with the Insight Manager to drive forward Practical Action's reporting, analysis and forecasting capabilities, so that they can accurately assess the performance of their marketing campaigns and enable future funding decisions to be data-driven and informed by a robust evidence base. Using data skills in SQL, data analysis packages such as SPSS and statistical techniques such as CHAID and logistic regression, you will lead on a range of projects that will provide valuable and actionable Insight for colleagues across the Marketing Directorate.
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