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Difference between revisions of "Drivers of Adoption: Innovation and Behavioural Theory"

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== density of the market ==
+
== density of the market ==
  
== social structure/social preassure/subjective norms  ==
+
=== social structure/social preassure/subjective norms  ===
  
== perceived usefulness ==
+
== perceived usefulness ==
  
== ease of use ==
+
== ease of use ==
  
 
== relative advantage ==
 
== relative advantage ==

Revision as of 09:30, 23 March 2011

density of the market

social structure/social preassure/subjective norms

perceived usefulness

ease of use

relative advantage