Difference between revisions of "Marketing Specialist"
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|Language of description=English | |Language of description=English | ||
|Job description=Objectives of the Assignment | |Job description=Objectives of the Assignment | ||
+ | |||
The Marketing Specialist will support the Project Manager and four Program Managers in the | The Marketing Specialist will support the Project Manager and four Program Managers in the | ||
UECCC PIU to develop and execute effective marketing strategies to promote the uptake of the | UECCC PIU to develop and execute effective marketing strategies to promote the uptake of the | ||
financing programs under the EASP. | financing programs under the EASP. | ||
+ | |||
Scope of Services | Scope of Services | ||
− | The Marketing Specialist will be dedicated to the implementation of the EASP project, and will | + | |
− | have the following duties and responsibilities: | + | The Marketing Specialist will be dedicated to the implementation of the EASP project, and will have the following duties and responsibilities: |
− | + | *Develop marketing strategies for the various financing programs in close liaison with the EASP project team. | |
− | project team. | + | *Prepare work plans and budgets for marketing activities and manage the preparation and |
− | |||
publication of promotional materials. | publication of promotional materials. | ||
− | + | *Work closely with the various Program teams to implement the approved Marketing Strategies | |
in support of project implementation and achievement of set targets. | in support of project implementation and achievement of set targets. | ||
− | + | *Conduct market surveys, analyse trends and monitor competing or similar financing programs | |
for renewable energy and propose innovative marketing initiatives to increase the uptake of | for renewable energy and propose innovative marketing initiatives to increase the uptake of | ||
the EASP’s financing facilities. | the EASP’s financing facilities. | ||
− | + | *Periodically evaluate the effectiveness of all marketing activities and make appropriate | |
recommendations for consideration by UECCC Management. | recommendations for consideration by UECCC Management. | ||
− | + | *Prepare quarterly and annual progress reports regarding the marketing activities undertaken | |
and their impact in terms of project targets, highlight the challenges faced and measures to | and their impact in terms of project targets, highlight the challenges faced and measures to | ||
address them, and indicate the planned marketing activities for the subsequent period. | address them, and indicate the planned marketing activities for the subsequent period. | ||
− | + | *Initiate engagement and manage externally sourced marketing consultancies by, among others, | |
preparing terms of reference and ensuring that marketing activities are carried out in | preparing terms of reference and ensuring that marketing activities are carried out in | ||
accordance with the contractual requirements | accordance with the contractual requirements | ||
− | + | *Liaise closely with the MEMD PCU, MEMD PIU, other GOU agencies and hired consultants/ | |
firms engaged to execute marketing programs under the EASP and, to the extent possible, | firms engaged to execute marketing programs under the EASP and, to the extent possible, | ||
ensure synergy and consistency in the planning and implementation of marketing activities | ensure synergy and consistency in the planning and implementation of marketing activities | ||
− | + | *Liaise with other key stakeholders on a continuous basis to obtain and/or share relevant | |
− | information for effective delivery of the EASP | + | information for effective delivery of the EASP objectives |
− | + | *Carry out any other duties as assigned by the Project Manager, PIU at UECCC, provided | |
these duties contribute to achieving the development objectives of the EASP project. | these duties contribute to achieving the development objectives of the EASP project. | ||
+ | |||
Minimum Qualifications and Experience | Minimum Qualifications and Experience | ||
− | + | *Honours degree in Marketing, Business, Communications or a related field from a recognised | |
university | university | ||
− | + | *Master’s degree in marketing, business, communications or related field from a recognized | |
university will be an added advantage | university will be an added advantage | ||
− | + | *At least five (5) years of relevant work experience in planning, design, implementation, and | |
coordination of marketing initiative with reputable organisations | coordination of marketing initiative with reputable organisations | ||
− | + | *Demonstrable experience in the energy sector and/or experience working with Government on | |
− | energy projects financed by Development Financial Institutions such as the World Bank, | + | energy projects financed by Development Financial Institutions such as the World Bank, AfDB, AFD, KfW, etc. will be an added advantage |
− | AfDB, AFD, KfW, etc. will be an added advantage | + | *Good interpersonal skills and ability to work with teams within and outside the organisation |
− | |||
at all levels. | at all levels. | ||
− | + | *Excellent communication skills with proficiency in written and spoken English. | |
− | + | *Excellent report writing and presentation skills | |
− | + | *Strong organisation skills | |
− | + | *Must be self-driven with ability to work under pressure with minimal supervision and deliver | |
amidst tight deadlines. | amidst tight deadlines. | ||
− | + | *Highly motivated individual, with the ability to think innovatively. | |
− | + | *Knowledge of known marketing and communication software tools and packages for html, web-editing, web design, WordPress, Graphic design and digital media. | |
− | web-editing, web design, WordPress, Graphic design and digital media. | ||
}} | }} | ||
[[Category:Uganda]] | [[Category:Uganda]] |
Revision as of 09:17, 24 August 2022
Marketing Specialist
- Uganda
The Marketing Specialist will support the Project Manager and four Program Managers in the UECCC PIU to develop and execute effective marketing strategies to promote the uptake of the financing programs under the EASP.
Scope of Services
The Marketing Specialist will be dedicated to the implementation of the EASP project, and will have the following duties and responsibilities:
- Develop marketing strategies for the various financing programs in close liaison with the EASP project team.
- Prepare work plans and budgets for marketing activities and manage the preparation and
publication of promotional materials.
- Work closely with the various Program teams to implement the approved Marketing Strategies
in support of project implementation and achievement of set targets.
- Conduct market surveys, analyse trends and monitor competing or similar financing programs
for renewable energy and propose innovative marketing initiatives to increase the uptake of the EASP’s financing facilities.
- Periodically evaluate the effectiveness of all marketing activities and make appropriate
recommendations for consideration by UECCC Management.
- Prepare quarterly and annual progress reports regarding the marketing activities undertaken
and their impact in terms of project targets, highlight the challenges faced and measures to address them, and indicate the planned marketing activities for the subsequent period.
- Initiate engagement and manage externally sourced marketing consultancies by, among others,
preparing terms of reference and ensuring that marketing activities are carried out in accordance with the contractual requirements
- Liaise closely with the MEMD PCU, MEMD PIU, other GOU agencies and hired consultants/
firms engaged to execute marketing programs under the EASP and, to the extent possible, ensure synergy and consistency in the planning and implementation of marketing activities
- Liaise with other key stakeholders on a continuous basis to obtain and/or share relevant
information for effective delivery of the EASP objectives
- Carry out any other duties as assigned by the Project Manager, PIU at UECCC, provided
these duties contribute to achieving the development objectives of the EASP project.
Minimum Qualifications and Experience
- Honours degree in Marketing, Business, Communications or a related field from a recognised
university
- Master’s degree in marketing, business, communications or related field from a recognized
university will be an added advantage
- At least five (5) years of relevant work experience in planning, design, implementation, and
coordination of marketing initiative with reputable organisations
- Demonstrable experience in the energy sector and/or experience working with Government on
energy projects financed by Development Financial Institutions such as the World Bank, AfDB, AFD, KfW, etc. will be an added advantage
- Good interpersonal skills and ability to work with teams within and outside the organisation
at all levels.
- Excellent communication skills with proficiency in written and spoken English.
- Excellent report writing and presentation skills
- Strong organisation skills
- Must be self-driven with ability to work under pressure with minimal supervision and deliver
amidst tight deadlines.
- Highly motivated individual, with the ability to think innovatively.
- Knowledge of known marketing and communication software tools and packages for html, web-editing, web design, WordPress, Graphic design and digital media.
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