Marketing Specialist
Marketing Specialist
- Uganda
The Marketing Specialist will support the Project Manager and four Program Managers in the UECCC PIU to develop and execute effective marketing strategies to promote the uptake of the financing programs under the EASP. Scope of Services The Marketing Specialist will be dedicated to the implementation of the EASP project, and will have the following duties and responsibilities: a) Develop marketing strategies for the various financing programs in close liaison with the EASP project team. b) Prepare work plans and budgets for marketing activities and manage the preparation and publication of promotional materials. c) Work closely with the various Program teams to implement the approved Marketing Strategies in support of project implementation and achievement of set targets. d) Conduct market surveys, analyse trends and monitor competing or similar financing programs for renewable energy and propose innovative marketing initiatives to increase the uptake of the EASP’s financing facilities. e) Periodically evaluate the effectiveness of all marketing activities and make appropriate recommendations for consideration by UECCC Management. f) Prepare quarterly and annual progress reports regarding the marketing activities undertaken and their impact in terms of project targets, highlight the challenges faced and measures to address them, and indicate the planned marketing activities for the subsequent period. g) Initiate engagement and manage externally sourced marketing consultancies by, among others, preparing terms of reference and ensuring that marketing activities are carried out in accordance with the contractual requirements h) Liaise closely with the MEMD PCU, MEMD PIU, other GOU agencies and hired consultants/ firms engaged to execute marketing programs under the EASP and, to the extent possible, ensure synergy and consistency in the planning and implementation of marketing activities i) Liaise with other key stakeholders on a continuous basis to obtain and/or share relevant information for effective delivery of the EASP objectives� j) Carry out any other duties as assigned by the Project Manager, PIU at UECCC, provided these duties contribute to achieving the development objectives of the EASP project. Minimum Qualifications and Experience a) Honours degree in Marketing, Business, Communications or a related field from a recognised university b) Master’s degree in marketing, business, communications or related field from a recognized university will be an added advantage c) At least five (5) years of relevant work experience in planning, design, implementation, and coordination of marketing initiative with reputable organisations d) Demonstrable experience in the energy sector and/or experience working with Government on energy projects financed by Development Financial Institutions such as the World Bank, AfDB, AFD, KfW, etc. will be an added advantage e) Good interpersonal skills and ability to work with teams within and outside the organisation at all levels. f) Excellent communication skills with proficiency in written and spoken English. g) Excellent report writing and presentation skills h) Strong organisation skills i) Must be self-driven with ability to work under pressure with minimal supervision and deliver amidst tight deadlines. j) Highly motivated individual, with the ability to think innovatively. k) Knowledge of known marketing and communication software tools and packages for html,
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