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Difference between revisions of "Drivers of Adoption: Innovation and Behavioural Theory"

From energypedia
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== density of the market ==
 
== density of the market ==
  
== social structure/social preassure/subjective norms ==
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== social structure/social preassure/subjective norms ==
  
 
=== perceived usefulness ===
 
=== perceived usefulness ===

Revision as of 09:29, 23 March 2011

density of the market

social structure/social preassure/subjective norms

perceived usefulness

ease of use

relative advantage