Drivers of Adoption: Innovation and Behavioural Theory
From energypedia.info
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| − | == Adoption curves == | + | == Adoption curves == |
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| − | == density of the market == | + | == size and density of the market == |
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| | === social structure/social preassure/subjective norms === | | === social structure/social preassure/subjective norms === |
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| | == ease of use == | | == ease of use == |
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| − | == relative advantage == | + | == relative advantage == |
Revision as of 11:11, 23 March 2011
Adoption curves
size and density of the market
social structure/social preassure/subjective norms
perceived usefulness
ease of use
relative advantage
