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Difference between revisions of "Drivers of Adoption: Innovation and Behavioural Theory"

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== Adoption curves ==
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== Adoption curves ==
  
== density of the market  ==
+
== size and density of the market  ==
  
 
=== social structure/social preassure/subjective norms  ===
 
=== social structure/social preassure/subjective norms  ===
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== ease of use  ==
 
== ease of use  ==
  
== relative advantage ==
+
== relative advantage ==

Revision as of 10:11, 23 March 2011

Adoption curves

size and density of the market

social structure/social preassure/subjective norms

perceived usefulness

ease of use

relative advantage