View source for The Human Factor in Energy Efficiency: Lessons from Developing Countries

{{Energy Efficiency Project Resource Center
|EEPRC title=The Human Factor in Energy Efficiency: Lessons from Developing Countries
|EEPRC year=2015
|EEPRC Region Africa=Africa
|EEPRC Country in Africa=South Africa, Uganda
|EEPRC Region Latin America and Caribbean=Latin America & The Caribbean
|EEPRC Country in Latin America and Caribbean=Colombia
|EEPRC Region South Asia=South Asia
|EEPRC Country in South Asia=India
|EEPRC language=English
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|EEPRC URL en=http://www.die-gdi.de/buchver%C3%B6ffentlichungen/article/the-human-factor-in-energy-efficiency-lessons-from-developing-countries/
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|EEPRC Doc Type=Case Studies
|EEPRC Doc Type Case=Behavioral Changes
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|EEPRC Sector=Industry
|EEPRC abstract=Energy efficiency has a plethora of benefits on the individual, organisational, and social levels. However, there is still a gap between knowledge and implementation. While market failure serves as an important barrier to energy efficiency uptake, so do the characteristics of human behaviour. Literature on human behaviour reveals many entry points for the inclusion of ‘behavioural insights’ in the design of energy efficiency programmes.
Drawing from case studies on small and large industry in Colombia, India, South Africa, and Uganda, this report aims to provide practitioners with illustrations of how insights into human behaviour can be effectively integrated into energy efficiency programmes. The incorporation of behavioural insights should consider four aspects: the cultural context of the target group, windows of opportunity for the intervention, drivers and motivations, and the overall fit of the intervention with the package of measures.
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