Media Coverage & Information Dissemination EE-Lighting

Information- and Sensitization makes use of multiple media to disseminate information. Thereby, the aim is to inform target groups about energy efficient lighting and to raise their interest for the subject. Professional application of media shall motivate target groups to ask "for more": for further information, examples, practical application.

The quality of the information thereby should consider:

• to inform about the benefits of energy efficient lighting in a comprehensive manner, such as the saving aspects,
• to inform about different quality of light
•  to clean up with potential rumours/misunderstanding about energy efficient lighting etc.

Of necessity, information should be based (as far as possible) on the actual situation in the country, and contain illustrations.

References

Key Words	Description	Download
Agenda Press event Inauguration Political decision-makers PR	Agenda for a one-hour event with political decision-makers to inaugurate resp. kick-off a lighting campaign.	Agenda Kickoff Event Campaign.doc
Article Lighting audits Benefits energy efficiency Lighting campaign Cooperation	The article describes the implementation of an “informative seminar” to benefits of energy efficiency measures, including presentation of lighting audits’ results and the announcement of the lighting campaign. The article was published on MEM’s webpage.	100px
Presentation Lighthouse projects SEE Cost allocation Replication	The presentation provides parameters of a lighting campaign in SEE , covering aspects such as the benefits and objectives, key features (e.g. lighthouse projects), approaches to regionalize a campaign, cost allocation.	100px
Press release Inauguration	The Press Release informs about the launch of a lighting campaign. It briefly describes the content of the lighting campaign (such as audits, ELS, vocational training, information dissemination).	Press Release Launch Camp.doc