Consumer Care/Survey EE-Lighting

Promotion of energy efficient lighting requires to pay attention to consumers' attitudes, needs and knowlegde. A campaign needs to match consumers' actual living (lighting) "realities" to be succesfull.

Regarding to this, it is of assistance to conduct consumer surveys as those will also provide potential emotional arguments (besides rational arguments) for energy efficient lighting.

Such survey can cover:

• the degree of knowledge of the household to „energy efficient lighting“, e.g. in particular with regard to CFL
• if biases and/or anxieities exist to adopt CFLs as well as barriers that prevent the use of CFL so far
• the behaviour of households with regard to lighting

In order to back up arguments for further campaigning and to evaluate results, a consumer survey should imply a baseline analysis as well as an evaluation to inquire for consumers' experiences and perceptions after having tested energy efficient lighting. The latter also provides data for M&E and assists to "fine-tune" the campaigning approach and arguments.

A consumer survey itself can imply various approaches, such as e.g.:

• quantitative surveys before and after
• qualitative interviews with selected experts and households

Work tasks of Interviewer in the framework of a Consumer Survey - Job description

Background

One aim of the Energy Efficiency Programme of the German Technical Cooperation (GTZ) is to support partners like the ministry and energy provider in the promotion of energy efficient lighting in country name. A household campaign (approx. 200HH) to raise awareness for energy efficient lighting is planned for the municipality A (1st priority in the campaign) and B; possibly also further cities.

A study shall be conducted in the municipality of A and B in order to assess the present degree of awareness of households for the subject of energy efficient lighting. The study shall furthermore produce ideas about potential incentives for households to apply energy efficient lighting. The study is the reference point for monitoring.

Integration GmbH was contracted by GTZ to perform the service.

We are looking for

• 10 Students of sociology, social sciences or equivalent, indicating skills to
  • Research methodology, methods (quantitative/qualitative)
  • Empirical research
  • Interviewing
• English language skills (understanding, reading, writing, speaking) is a must
• Students should have completed at least 3 semesters
• First experiences in conducting research, interviewing would be a strong asset
• Affiliation to the topic of energy efficiency would be an asset
• Willingness to travel between B - A, possibly C (travel costs will be covered by the contractor)
• A mixed female/male team is desired

Work Tasks

• Conducting interviews in HH based on a questionnaire (total of 20 interviews/per student, estimated 1 week)
• Conducting data entry of the 20 interviews in SPSS data matrix (the matrix will use English Variables and is to be done in English!)

What we offer

• A three days training course will be provided, in calendar week 20.
• The training is open to more students (up to 15); 10 students will be selected to conduct the study.
• The training implies class-room training to interviewing, practical training while pre-testing the questionnaire for the study, Data entry with SPSS.
• A certificate of participation will be provided at the end of the study by Integration environment & energy.

Miscellaneous

• The interviews will take place in tandem with students from electrical engineering. These students will conduct lighting checks at the same time.
• The interviews will most likely take place in the calendar week 22nd/23rd
• The interviewing will be supervised by Mr. XXX, indicating that the interview results will be cross-checked regularly.
• Payment is subject to completeness of interviews.

 

References

Key Words	Description	Download
Brief Questionnaire Lighting quality Lighting campaign Questionnaire Baseline Public buildings	With this format, users of public buildings can assess the quality of light in the buildings (schools) before a lighting campaign.	Quest Light Quality Public Buildings.pdf
Guideline qualitative interviews Energy efficient lighting Motivation Barriers Attitudes Households Environment	The document provides a guideline to conduct qualitative interviews with private householdsto the subject of energy efficient lighting. The purpose of the interview is to assist in the identification of possible measures to overcome barriers in the adoption.	Guideline qualitative interviews households.pdf
Guideline qualitative interviews Experts Motivation Barriers Attitudes Households Environment	The document provides a guideline to conduct qualitative interviews with experts (e.g. employees of energy provider). The purpose of the interview is to assist in the identification of possible measures to overcome barriers in the adoption of energy efficient lighting.	Guideline qualitative interviews experts.pdf
Analysis Consumer Survey Sex-differentiation Gender Attitudes Interests	The document contains preliminary, sex-differentiated results from a consumer survey. Differentiation was meant to assess potential sex-differentiated expectations, attitudes, interests etc. that should be taken into account for the promotion of energy efficient lighting.	Overview sample analysis by sex.pdf
Quality assurance Lighting Campaign Consumer survey Training to interviewing	The document describes the quality assurance in the framework of implementing a consumer survey (as part of a lighting campaign). It details the training activities and implementation of interviews.	Quality_Assur_Consumer_Survey.doc
Questionnaire Lighting campaign Baseline Households Motivation Barriers CFL	The questionnaire is designed for consumer surveys in the framework of conducting lighting campaigns. The questions address households’ starting situation before the implementation of a campaign resp. before the exchange of incandescent light bulbs for CFLs.	Quest ConsumerSurvey Baseline EN.pdf  (English Version)	Quest ConsumerSurvey Baseline-ALB.pdf (Kosovo-Albanian Version)
Questionnaire Lighting campaign Evaluation Households Attitudes CFL	The questionnaire is designed for consumer surveys in the framework of lighting campaigns and assists in monitoring. The questions address households’ situation after the implementation of a lighting campaign resp. the exchange of incandescent light bulbs with CFLs.	Quest ConsumerSurvey Eval EN.pdf  (English Version)	Quest ConsumerSurvey Eval ALB.pdf (Kosovo-Albanian Version)
Report Lighting campaign Questionnaire Baseline Evaluation Households Motivation Barriers CFL	The report contains the results from the consumer survey in Kosovo that was implemented in the framework of a lighting campaign. The survey addressed households’ attitudes, knowledge and the effects of CFL distribution. The report incl. baseline and evaluation data.	Report Consumer Survey.pdf
ToR for consumer survey Baseline socio-economic	The ToR describe work tasks to conduct a consumer survey as part of a lighting campaign. The consumer survey is meant as a baseline document and addresses consumers’ attitude and degree of knowledge to CFLs.	ToR_ConsumerSurvey_Baseline.doc
ToR for consumer survey Baseline & evaluation socio-economic	The ToR describe work tasks to conduct a consumer survey as part of a lighting campaign. It details the tasks in the framework of conducting a baseline survey as well as an evaluation interview. The survey addresses consumers’ attitude and degree of knowledge to CFLs.	ToR_ConsumerSurvey_BaselineEval.doc
ToR translation qualitative interviews Household interviews Qualitative interviews Barriers Motivators	In the framework of a lighting campaign in Kosovo, qualitative interviews were conducted to learn about potential barriers and motivators for energy efficient lighting. The ToRs specify the work tasks for a translator in conducting and supporting the qualitative interviews.	ToR_Translator_Interviews.doc