Media Coverage & Information Dissemination EE-Lighting

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Information- and Sensitization makes use of multiple media to disseminate information. Thereby, the aim is to inform target groups about energy efficient lighting and to raise their interest for the subject. Professional application of media shall motivate target groups to ask "for more": for further information, examples, practical application.

The quality of the information thereby should consider:

  • to inform about the benefits of energy efficient lighting in a comprehensive manner, such as the saving aspects,
  • to inform about different quality of light
  •  to clean up with potential rumours/misunderstanding about energy efficient lighting etc.

Of necessity, information should be based (as far as possible) on the actual situation in the country, and contain illustrations.

References

Key Words
Description
Download

Agenda
Press event
Inauguration
Political decision-makers
PR

Agenda for a one-hour event with political decision-makers to inaugurate resp. kick-off a lighting campaign.
Agenda Kickoff Event Campaign.doc

Article
Lighting audits
Benefits energy efficiency
Lighting campaign
Cooperation

The article describes the implementation of an “informative seminar” to benefits of energy efficiency measures, including presentation of lighting audits’ results and the announcement of the lighting campaign. The article was published on MEM’s webpage.
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Presentation
Lighthouse projects
SEE
Cost allocation
Replication

The presentation provides parameters of a lighting campaign in SEE , covering aspects such as the benefits and objectives, key features (e.g. lighthouse projects), approaches to regionalize a campaign, cost allocation.
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Press release
Inauguration

The Press Release informs about the launch of a lighting campaign. It briefly describes the content of the lighting campaign (such as audits, ELS, vocational training, information dissemination).
Press Release Launch Camp.doc