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Difference between revisions of "Promotion of Commercial Products"
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The project can carry out the following steps: | The project can carry out the following steps: | ||
| − | Identify products on the international market which fulfil [[Technical_Standards_for_SHS| | + | Identify products on the international market which fulfil basic requirements and standards (see also quality standards for [[Technical_Standards_for_SHS|SHS]] and [[Quality_of_PicoPV_systems|PicoPV]] as well as [[Quality Management|Quality Management]]). To avoid distortion of competition all relevant products should be included in the further steps. Selection of one single commercial product should be avoided. |
| − | Identify entrepreneurs and businesses which may be interested to comercialize these products and have suffcient access to the target market (see also target market analysis for [[Market_for_SHS|SHS ]]and [[ | + | Identify entrepreneurs and businesses which may be interested to comercialize these products and have suffcient access to the target market (see also target market analysis for [[Market_for_SHS|SHS]] and [[Market for PicoPV|PicoPV]]), |
| − | [[Import_of_Energy_Products|Import ]]a certain amount of products, which fulfill basic standard criteria and distribute them to the different entrepreneurs and businesses in a fair and transparent way (e.g. give all companies the same amount of pieces) for market testing. | + | [[Import_of_Energy_Products|Import]] a certain amount of products, which fulfill basic standard criteria and distribute them to the different entrepreneurs and businesses in a fair and transparent way (e.g. give all companies the same amount of pieces) for market testing. |
Provide those companies which are still interested a certain amount of pieces on consignment. This approach allows the service provider to further test the market without having to invest their own capital by having to purchase a high number of the new product. This process also allows GIZ to absorb some of the risk associated with entering a new market with a new product. | Provide those companies which are still interested a certain amount of pieces on consignment. This approach allows the service provider to further test the market without having to invest their own capital by having to purchase a high number of the new product. This process also allows GIZ to absorb some of the risk associated with entering a new market with a new product. | ||
Revision as of 14:25, 10 February 2011
Possible concepts for introducing new commercial products onto the market
Concept 1
The project can carry out the following steps:
Identify products on the international market which fulfil basic requirements and standards (see also quality standards for SHS and PicoPV as well as Quality Management). To avoid distortion of competition all relevant products should be included in the further steps. Selection of one single commercial product should be avoided.
Identify entrepreneurs and businesses which may be interested to comercialize these products and have suffcient access to the target market (see also target market analysis for SHS and PicoPV),
Import a certain amount of products, which fulfill basic standard criteria and distribute them to the different entrepreneurs and businesses in a fair and transparent way (e.g. give all companies the same amount of pieces) for market testing.
Provide those companies which are still interested a certain amount of pieces on consignment. This approach allows the service provider to further test the market without having to invest their own capital by having to purchase a high number of the new product. This process also allows GIZ to absorb some of the risk associated with entering a new market with a new product.
Provide interested companies with all necessary information so that they are able to establish direct commercial relations to the company which is providing the new products.
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