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Operative Aspects Information Material EE-Lighting
Elaboration of suitable information material requires careful preparation. This includes for instance to consider
- the addressees' starting point (attitudes, opinion, expectations, cp. thereto Consumer Care/Survey EE-Lighting)
- inquiry for potential key messages and arguments
- selection of appropriate means of promotion
- etc.
The design of information material needs furthermore to consider that for instance private consumer are very often no technicians and will be rather attracted by practical examples than theoretical elaboration. Of necessity, information material needs to be comprehensible and understandable as far as possible.
References
| Key Words |
Description |
Download |
|
ToR Brochures |
Version A of the ToR describe the work tasks in the development of brochures to:
Version B only refers to 1 and 3. |
ToR Info Brochures.doc |
