Publication - Handbook Communication and Marketing Strategy for off-grid energy products in Uganda
Handbook Communication and Marketing Strategy for off-grid energy products in Uganda
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Lea Thin and Benjamin Lewin
The handbook provides a communications and marketing strategy to initiate and increase household adoption and use of sustainable energy solutions, improved cookstoves and alternative fuels in displacement settings in Northern Uganda. The handbook serves as a decision-making guide for entrepreneurs of the private sector in displacement settings in Uganda to identify relevant marketing and awareness strategies. It shows appropriate marketing activities for the specific target group and context of displacement settings and shall therefore enhance and sustain the demand for energy products.