Publication - Rural Electrification in India - Customer Behaviour and Demand
While enabling access to electricity is a crucial first step, the goal of extending the electric grid to India’s villages has eclipsed the need to provide quality access and service to the rural customers.
Studies have pointed out that demand-side issues appear more significant in explaining the current gaps in electricity access. There is a need to better understand the factors that influence customer attitudes and decisions about electricity adoption and use. Even more important is to assess whether the current levels of electricity access are satisfactory, as many customers with electricity continue to face power outages and poor-quality supply. These are concerns that need to be addressed to realize the United Nations Sustainable Development Goal 7:Affordable and Clean Energy to ensure access to affordable, reliable and modern energy for all.