Kerosene is currently the main lighting fuel, used by about 1.2 billion off-grid population of the world. However, kerosene is expensive, is not easily available and has negative effect on consumer’s health. On the other hand, PicoPV products are clean, healthy and cost-effective solution and has the potential to tap into kerosene market and replace it as a lighting fuel. The picoPV products have already begun to tap into the kerosene market. It is however important to research on what are the market barriers for proliferation of picoPV and how to avoid them.