Module Aim and Orientation
The promotion of modern and efficient Solar Powered Irrigation Systems (SPIS) requires a proactive promotion effort by development practitioners, solar irrigation suppliers and agricultural extension service providers due to insufficient awareness among the target group. This module guides through the most important process steps that have to be considered when disseminating or scaling-up Solar Powered Irrigation Systems.
Promotion activities are the most visible part of any promotion campaign. No such campaign can be conceived, however, without a thorough preceding analysis of objectives, target group and stakeholders and the related potentials and opportunities, risks and restrictions. In addition, no campaign can be approached without considering a systematic follow-up from the beginning onwards.
The module starts with an insight into three important processes that need to be carried out for the promotion of any technology. To begin, it is important to understand the pros and cons of SPIS in the target area. It does not preempt the detailed analysis of the viability of the technology in a given specific farm context, which is the aim of the following modules of the toolbox.
Once objectives and the target group of promotion interventions have been clearly outlined, promotion material has to be produced. The implementation of the promotion activities then have to be planned.
The initiation of actual projects or investments that have been motivated by the promotion campaign is again a process that requires pro-activity of the development practitioner and the agricultural advisor. In the last process steps of the PROMOTE & INITIATE module, information is provided on how to pursue this task.
1. Analyze opportunities and risks
2. Analyze access to finance
3. Define target group and stakeholders
4. Define a promotion strategy
5. Plan and implement promotion activities
6. Secure follow-up